+ Victoria McPherson
+ Prior to running Dots and Crosses, I spent 15 years working in top direct marketing and advertising agencies. Most of my time was spent as a suit on blue-chip clients across financial services, media and telco, with the remainder as EA to senior executives. I've also worked client-side in marketing teams in the publishing and media industries.
+ I place a high level of importance on attention to detail, as well as providing an efficient and professional service. I will treat all of your material with confidentiality.
+ Proofreading or copy editing?
+ Proofreading: this service is best for documents which are at a very final stage. Everyone has seen the text, they've made their edits, given their approval and you're ready to hit print or publish. I will check for spelling, typos, grammar, punctuation, pagination, accuracy of phone numbers and URLs, and consistency of formatting and capitalisation.
+ Copy editing: this service is best done earlier in the process when you still have time to gain approval on my suggested changes to the text. I'll still do all of the proofreading bits, as well as comment on the use of tenses, sentence structure, the flow of the copy, and repetitive or redundant language.
+ We can discuss which service best suits your needs and I can help you decide.